With growing consumer demand for local and regional foods, using local foods in your menus or selling these in your retail outlets is not just good for tourism, it is good business sense.
Using local food is good for your business – it’s a fact!
- 81% of visitors to the region want to find local foods on the menu and are willing to pay more for them (Brecon Beacons Visitor Survey 2005).
- Consumers are willing to pay a price premium of around 13% for Welsh or local foods (Beaufort Food Service Sector Research 2005)
This programme of events offers a real feast of activity and all of the events are FREE. The events are suitable for everyone – chefs, cooks, purchasing managers and proprietors. Places are limited, so please book early using the contact details provided for each event.
Programme
MidWalesTourism AGM and Tourism Conference
Friday 19/1/07
National Library ofWales, Aberystwyth, Ceredigion.10.30am – 3.30pm
The conference will include a local produce lunch, and a Welsh Cheese Board presented by Ed Hammond, proprietor of Blasau Delicatessen in Machynlleth. Jointly organised by Mid Wales Tourism and Medrwn.
Contact MidWales Tourism T: 01654 702653 E: info@midwalestourism.co.uk
Meet the Ceredigion Producer Event
Tuesday 23/1/07
TyGlyn Aeron Hotel, Aberaeron, Ceredigion.11.00am – 3.00pm
Meet Ceredigion’s Food and Drink producers, enjoy cookery demonstrations using their produce, and take away recipe cards and ideas for menu planning and pricing.
Run by Ceredigion Producers Support II - managed by Antur Teifi.
Contact Rhiannon Thomas, T: 01239 710238; E: rthomas@anturteifi.org.uk
Farmhouse Breakfast Brunch
Wednesday 24/1/07
Porth Farm, Caersws, Powys.10.30am - 12.30pm
Discover quick, easy yet creative breakfast and brunch menus, with popular local food cook Lavinia Vaughan.
Contact T: 01686 622388, E: cath@midwalesfoodandlandtrust.org.uk
Junior Chef ofWalesMid Regional Final
Wednesday 24/1/07
Coleg Powys,Newtown, Powys.
The competition to find the Mid Wales Junior Chef comes to a finale. For more information, contact Cambrian Training, T: 0870 7700155, E: info@cambriantraining.com
Open Evening and Meet the Producer Event
Thursday 1/2/07
Blasau Delicatessen, Machynlleth, Powys.5.30pm – 7.00pm.
Based in his specialist delicatessen with a fine array of local foods, Ed Hammond will be sharing his extensive knowledge of the region’s finest cheeses and charcuterie.
Contact Ed Hammond, T: 01654 700410
MidWales– Sense of Place – Local Food and Language Awareness
Monday 5/2/07
Ricardo Pearce Conference Room, Castell Deudraeth, Penrhyndeudraeth, Meirionnydd.9.00am - 4.00pm
This event by the Welsh Language Board and Medrwn focuses on the benefits of using the Welsh language in your business. It includes the launch of the new initiative “Iaith ar y Bwrdd”/ “Sweet Talk”, plus a workshop on the use of local foods to promote a sense of place through your menus, and a masterclass on Welsh cheeses. Contact Rhiannon Gomer, T: 01286 684707/ 684700, E: rhiannon.gomer@bwrdd-yr-iaith.org.uk
Meet Your Meats
Tuesday 6/2/07 The Wynnstay Hotel, Machynlleth, Powys.
Monday 5/3/07PowysCastle, Welshpool, Powys.
Both events10.30am – 2.30pm
Come and find out more about our world famous Welsh beef and lamb, where the different joints and cuts come from and how to use them. Lunch will include a range of Welsh meat dishes.
These events are sponsored and delivered by Hybu Cig Cymru. Contact T: 01686 622388, E: cath@midwalesfoodandlandtrust.org.uk
Perfect Picnics and a Warm Welcome
Thursday 8/2/07 The Thomas Shop, Penybont, Llandrindod Wells, Powys.1.30pm – 4.30pm
Friday 9/2/07Bryn Tegid Country House, Bala, Meirionnydd.1.30pm – 4.30pm
Local food welcome hampers and picnic packs will introduce your guests to the taste of Mid Wales, an ideal opportunity to add a point of difference for self catering and B&B businesses
These events are delivered by Medrwn. Contact T: 01654 704201, E: enquiries@medrwn.org.uk
Feast on Fish
Tuesday 20/2/07Tyn y Cornel Hotel, Tal y Llyn, Tywyn, Meirionnydd.9.30am – 12.30pm
Wednesday 7/3/07The Hive on the Quay, Aberaeron, Ceredigion.10.30am – 2.30pm
This interactive tutorial will identify the fish and seafood caught off our Mid Wales coastline, seasonality, and different ways to serve fish and seafood. A fish feast lunch is provided at the Hive on the Quay event.
The event at Tyn y Cornel is delivered by Dudley Newbury on behalf of Medrwn. Contact T: 01654 704201, E: enquiries@medrwn.org.uk
The event at The Hive on the Quay, Aberaeron, is sponsored by Antur Teifi. Contact T: 01686 622388, E: cath@midwalesfoodandlandtrust.org.uk
Welsh International Culinary Championships
Tuesday 20/2/07–Thursday 22/2/07
Coleg Llandrillo Cymru, Llandudno, Conwy.
This national programme of competitive events includes the National Chef ofWalesand the Junior Chef of Wales Final. For more information, contact Peter Jackson, E: ptrjck@aol.com
The VisitWalesRoadshow
Monday 15/3/07
The Metropole Hotel, Llandrindod Wells, Powys.
Find out more about Visit Wales and Tourism Partnership Mid Wales. Local foods will be the theme of an interactive workshop. Welsh food and drink suppliers will be showcasing their products and a Welsh tapas menu will be served.
Please complete the Tourism Roadshows 2007 Booking Form on line at www.wales.gov.uk/tourism
Authentic Food
Wednesday 21/3/07
Hive on the Quay, Aberaeron, Ceredigion.10.30am – 3.30pm
Learn about distinctive high quality food grown and sold locally - food from sustainable farming systems which is often, but not exclusively organic; food that is GM free and has high animal welfare standards.
Organised by Organic Centre Wales as part of the RAFAEL Interreg project. Contact Carolyn Wacher, T: 01970 621852, E: ccw@aber.ac.uk;
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Local Food Talks – Making it Happen Monday 26/3/07 HafodHendreBuilding, Royal Welsh Showground, Builth Wells, Powys.10.00am – 3.00pm Meet Mid Wales food and drink producers in person, talk to food service wholesalers and distributors about the issues in sourcing local foods, and get expert advice on about making local foods a key feature of your business. Contact T: 01686 622388, E: cath@midwalesfoodandlandtrust.org.uk |
BreconBeaconsNational ParkAuthority Annual Tourism ConferenceThursday 29/3/07(to be confirmed)
The Castle Hotel, Brecon, Powys.11.00am – 2.00pm
The annual tourism conference for the Brecon Beacons National Park, including a workshop on the quality and diversity of breakfast foods produced within the Park boundaries. Contact Carol Williams, T: 01874 620478, E: carol.williams@beacons-npa.gov.uk
Llanwrtyd Wells Gourmet Festival of Fine Food and Drink
Saturday 7/4/07
Bromsgrove Hall & Grounds, Llanwrtyd Wells, Powys.10.30am - 5.00pm
Consumers want to enjoy quality local foods as part of their exploration of Mid Wales – come along and see for yourself. Over 40 producers, plus chef demonstrations by Peter James, chef proprietor of The Drovers Rest and J&R School of Cooking Masterclasses
For more information contact Peter James, T: 01591 610264 / 01591 610444, E: foodfoodfood@lycos.com
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Why not see how Wales compares to the rest of the UK food scene – visit these two national events for an alternative day out! Hospitality 2007 Monday 22/1/07–Thursday 24/1/07 NECBirmingham National exhibition specifically for foodservice and hospitality sector. W: www.hospitalityshow.co.uk IFE07 Sunday 18/3/07–Wednesday 21/3/07 LondonDocklands The whole world of food and drink goes to London. W: www.ife.co.uk |
- 70% of British consumers want to buy local food and 49% want to buy more than they do now (FFB/IGD 2006).
- 86% of Mid Wales residents choose a new place to eat out based on personal recommendations (Beaufort True Taste Research 2006)
- 47% of Mid Wales residents dine out at least once a month (Beaufort True Taste Research 2006)
- 89% of consumers like to see Welsh or local foods on the menu (Beaufort Food Service Sector Research 2005)
- But, of those businesses serving Welsh or local foods, 40% don’t always tell the customer (Beaufort Food Service Sector Research 2005)